Phase 2 Choosing the Wire Frame and Mock-Ups

2.1 Finalizing the Blue Print of the Website

Themed Websites

If we are building a themed website for you, then we will show you examples of themes you may choose from. Since the website will be built off of a WordPress theme there is no reason to provide a website mockup because the theme substitutes for a website mockup. Please note that themed website builds require that we keep the structure of the theme the way it is and the customizations are limited to color changes, footer modifications, and some other potential modifications based on the features of the theme itself. The primary benefit of having a themed website build is speed, and affordability, therefore keeping the customizations to the theme in accordance with the features built into the theme itself is necessary.

Custom Build Websites

If the website is a custom build, then choosing a theme is not necessary, however, you must first finalize the structural layout of the custom website before we will enter into mockup phase. It is important that you finalize the structural layout before mockup because the majority of revisions from mockups are due to structural changes. The structure can and should be established before mockup phase and it is good practice to do this because it requires much more time and thought into the structure without focusing on the colors, font etc. Your project coordinator will be in touch with structural layout ideas and examples. You could say that the structural layout is a mockup in itself, except it is only the outline to the website with descriptions of what certain areas are for. Once the structural mockup is approved the team will put together a full website mockup for approval.

2.2 Mock-Ups and Finalizing the Design

Theme Websites

Once the theme is selected the team will work on all custom banners and additional graphic design requests. Once the additional graphic design requests are complete, they will need to be approved by you before we move forward into development. Any revisions of the additional graphic design (typically banners) will need to be requested until finalized by you. Upon finalization of all mockups and additional graphic design requests, we will be ready for development.

Custom Websites

Mock-Ups of the website will be done based on the wireframe chosen as mentioned above. From the time the wireframe is chosen the 1st Mock-Up will be returned within 3-4 business days. The mockup will include a mockup of the homepage and also that of the interior page layout (if different from the homepage). Detailed feedback about mockup revisions (if any) should be conveyed directly to your project coordinator. The project coordinator will inform the graphic design team to make the requested changes and another mockup will be returned within 3 business days. If a third revision is required, the same path will follow.

Once Mock-Up is approved the team will work on all custom banners and additional graphic design requests. The team needs to wait on approval of the Mock-Up before engaging in custom banners or additional graphic design requests because they will be matching this work to that of the approved Mock-Up (colors, contrast, style etc). Once the additional graphic design requests are complete, they will need to be approved by you before we move forward into development. Any revisions of the additional graphic design (typically banners) will need to be requested until finalized by you. Upon finalization of all mockups and additional graphic design requests, we will be ready for development.